thinkGROWTH Research

Many companies spend significant sums of money on R&D or growth programs that are not based on confirmed customer needs. In fact, the overall cost of R&D and growth programs can often be halved when companies go to the effort of truly understanding their customers better than anyone else in the world. Such customer insight however requires a robust and structured approach to gathering and analysing market and customer data. The real trick however is to avoid ‘boiling the ocean’ in the search for new insight. thinkGROWTH has developed a series of very practical and high impact tools that are designed to generate new levels of customer insight in a cost effective way. These tools include our own proprietary approach to market research, customer service assessments and mystery shopping programs.