Customer R & D Program

The ability to know more about your customers and markets than anyone else in the world is the competitive advantage of the new millennium. Your strategy is about how you’re different, and this must be revitalised by new and emerging perspectives. This program helps you identify future growth sources based on your customers’ needs. We co-develop and implement a sophisticated customer insight plan that combines creative market research and enquiry, new concept generation and collaborative analysis. The program helps you look at whether your business is strategically and operationally prepared to pre-empt changing customer needs and competitor moves. The approach is up to you, but there are several options. If you simply need your current growth pipeline refreshed, we’ll work with you to identify and assess new sources of value, develop an ongoing customer insight program and define the capabilities required to action opportunities. Alternatively, you may want us to design and manage regular customer insight activities on your behalf and engage with your team to investigate and develop new opportunities as they emerge. The program offers: Market Research. An innovative yet practical approach to generating insight that involves customers, suppliers, leaders in (and beyond) your industry and anyone else whose input is useful. Collaboration Events. thinkGROWTH learning events engage all relevant stakeholders, build new perspectives and identify and develop actionable growth ideas. Pipeline Management. Ongoing review and prioritisation of new and existing growth opportunities to ensure the best allocation of your resources. Growth Alignment. A tool to support new growth opportunity identification by improving alignment and collaboration between your sales channels, customer service centres, field staff and suppliers. Executive Growth Updates. Biannual presentation and discussion of important themes around customer and competitor trends and emerging growth opportunities.