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The Importance of Growth |
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As markets mature, leaders must find new growth sources. Core business growth, even with product extensions, seldom outperforms GDP growth. This reduces organisational vitality, viability and market valuation.
Adding growth to existing business units requires new product and service concepts. Once identified, these new growth platforms can be developed at rates that exceed the core business.
Growth is more valuable than some think. For instance, demonstrating just 1% growth to the market can effect the same valuation increase as a margin improvement of up to 10%! Achieving growth requires:
Growth Ideas The ability to create new perspectives that refresh your organisation without moving too far from the core.
Growth Processes The means to exploit new ideas, from product development to commercialisation.
Growth People The talent to lead growth initiatives and develop a growth culture.
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